Over the course of four weeks, I worked closely with Merlin at Do Good Bus to enhance the organization's marketing strategy by focusing on three key areas: Finding the right marketing channels, refining brand messaging, and targeting their audience across the United States.

I conducted a comprehensive analysis of their existing marketing efforts, identifying effective digital and offline channels for reaching volunteers, donors, and partners.

This involved  exploring new advertising opportunities, ways to reach target audiences through web traffic, and optimizing social media.